1. Auctions Provide Instant Liquidity. They transform surplus holdings into cash or earnings assets.
2. Auctions Bring Quick Sales. An auction is a catalyst for motivating hesitant buyers into action. A typical auction marketing period of 60 days or less brings the property to the attention of all potential buyers, telling them the exact day of the sale. Timing can be critical if a transaction is driven by specific tax or financing requirements, such as year-end closings of companies or financial institutions that want to offset year-end gains and losses. Auction sales can often be closed instantly or within an acceptable time frame, depending on the sellers' requirements and flexibility.
3. Auctions Establish Value. Auctions have the potential to generate higher prices than conventional sales in both individual and bulk sales settings. In weak markets, the auction creates the market and maximizes prices by creating consumer confidence in the property. In strong markets, it establishes new highs by capitalizing on existing demand and extracting every dollar the market will bear.
4. Auctions Expand Market Reach. Where efforts to sell similar real estate get the attention of a limited audience, the marketing programs that support an auction can expose properties to a regional, national and international audience.
5. Auctions Freeze Conventional Activity. This happens in a particularly over-built market where everyone waits to see what opportunities the auction might bring. Once the auction marketing program begins, sales on competitive properties in the area are virtually eliminated.
6. Auctions Get Attention. Sellers who opt for inclusion in multiple-owner, multiple-property auctions receive far more exposure for their properties than individual advertising contributions would buy.

Single Seller/Single Stand-Alone Auction: This format is ideal for property that has a very specialized market or high profile.
Single Seller/Multiple Property Auction (Portfolio Sale): This format allows for an offering at a single location and time, or at regional locations at different times, for a single owner offering multiple properties.
Multiple Seller/Multiple Property Auction: This format allows multiple sellers to pool their properties, creating a larger auction event. For a seller who has flexibility in terms of time, this format provides an economy of scale, allowing inclusion of smaller properties for attractive advertising contributions and brings together buyers for various properties to the same event in a synergistic way.
Sealed Bid Offerings: This format allows bidders to submit bids on pre-approved contract forms and the seller can accept or reject an offer.
Sealed Bid Convertible: This format begins with a Sealed Bid program to identify the market segments and judge the depth of market. At sufficient market depths, the format may be converted to open formats.